Digital Freelancer is still my Australian business for websites, SEO and Google Ads on the Northern Beaches. Tiki-Taka Media in Hamburg handles larger, multilingual performance marketing across Europe. pmax in Mallorca runs Google Ads, Meta and SEO for brands on the island and beyond, on flat fees. The same person is behind all three, which mostly means someone is awake when you email.
In 2022 I wrote that Digital Freelancer now had a bigger bench behind it in Hamburg. Four years on there is a third coast, and enough people have asked how the pieces fit that it is easier to write it down once.
Sydney: Digital Freelancer
This site. I moved to Sydney in 2005 and started Digital Freelancer in Manly in 2011, and it remains the home for what I like doing most: websites and online stores for small businesses, search engine optimisation, and Google Ads accounts run for enquiries rather than clicks. Same first-person emails, same person on the phone.
Hamburg: Tiki-Taka Media
Founded in July 2020, Tiki-Taka Media is the performance marketing agency for work that needs a team: larger campaigns, several languages, several countries, and the reporting that goes with them. It works from Hamburg with clients across Europe.
Mallorca: pmax
pmax is the newest of the three and the most specialised. Based in Calvià, twenty minutes from Palma and on the island since 2019, it runs Google Ads, Meta, LinkedIn and SEO for brands on Mallorca and across Europe, in Spanish, German, English and Catalan. It charges a flat monthly fee agreed up front rather than a percentage of media spend, a principle I have held since the freelancing days and finally got to write into a company.
What it means if you are in Australia
- Nothing changes about who you deal with. You contract with Digital Freelancer, you talk to me, and I do the work.
- Time zones work for you. Between Sydney, Hamburg and Mallorca somebody on my side of the desk is awake for most of the 24 hours. Emails sent at 5pm in Manly tend to be answered before breakfast.
- Bigger jobs have a home. A multilingual store, a European launch, a campaign that needs a designer, a developer and an analyst at once: those go to Hamburg or Mallorca and I stay in the loop.
- The playbook is shared. What works for a hotel on Mallorca tends to work for a surf school in Manly, and vice versa. I wrote up what the two beach towns taught me about seasonal Google Ads.
What does not change
Small budgets are still welcome. I still answer the phone. And Digital Freelancer is still one person, which is the whole point of the name.
Questions people ask
Are you still taking clients in Australia?
Yes. Digital Freelancer remains my Australian business for websites, SEO and Google Ads, and small businesses on the Northern Beaches and across Sydney are still the core of it.
Which company do I contract with?
Australian clients contract with Digital Freelancer. European clients contract with Tiki-Taka Media in Hamburg or pmax in Mallorca, depending on where the work sits. I will tell you which after the first conversation.
What time zone do you work in?
All three, in practice. Sydney, Hamburg and Mallorca between them cover most of the day, so replies rarely wait overnight.