---
title: "Salt Ash Fitness website redevelopment"
url: "https://digitalfreelancer.net.au/projects/redevelopment-static-html-wordpress/"
canonical_url: "https://digitalfreelancer.net.au/projects/redevelopment-static-html-wordpress/"
markdown_url: "https://digitalfreelancer.net.au/projects/redevelopment-static-html-wordpress/index.md"
language: "en-AU"
last_updated: "2026-09-08"
type: "project"
summary: "Redeveloping the Salt Ash Fitness site from static HTML to WordPress so a Freshwater personal trainer can update it herself."
---

# Salt Ash Fitness website redevelopment

Source: https://digitalfreelancer.net.au/projects/redevelopment-static-html-wordpress/

**Salt Ash Fitness · Personal training and group fitness · 2017**

## Website redevelopment from static HTML to a WordPress CMS for Salt Ash Fitness

![Purple sunset over the ocean, the Salt Ash Fitness hero image](https://digitalfreelancer.net.au/img/salt-ash-fitness-website-redevelopment-1440.webp)

Salt Ash Fitness runs one-on-one personal training and outdoor group classes at Freshwater Beach. Ashley needed a site she could edit herself, that would grow with the business, and that worked properly on a phone.

## Background

When we started, the site was hand-coded static HTML. Every new timetable, package or announcement meant finding a developer, which meant most of it never got updated.

## What I did

I rebuilt the site on WordPress, keeping the look Ashley liked and making everything behind it editable. Timetables, packages, the mission page, the coming-soon section: all hers to change. The layout adapts to phones and tablets, where most of her clients book from.

## Outcome

Ashley now runs the site herself, and the online offering has grown well beyond what the old site could hold.

The irony of a static-to-WordPress case study on a site I have since rebuilt as static HTML is not lost on me. The right tool depends on who needs to edit what, and how often. Ashley edits weekly. I edit this site a few times a year, and I would rather it loaded in a blink. [Here is how I build websites now, and why yours can be free.](https://digitalfreelancer.net.au/free-website-for-small-business/)

**Client**

-   Salt Ash Fitness
-   Personal training and group fitness
-   Freshwater, Northern Beaches
-   2017

**Role**

-   Strategy
-   UX
-   Responsive design
-   WordPress development
-   CMS

[Start a project like this](https://digitalfreelancer.net.au/contact/)

![Full-length screenshot of the Salt Ash Fitness homepage](https://digitalfreelancer.net.au/img/salt-ash-fitness-homepage-full-page-1000.webp)

*The homepage, top to bottom. Scroll inside the frame.*

![The Salt Ash Fitness website on an iPhone](https://digitalfreelancer.net.au/img/salt-ash-fitness-website-iphone-1920.webp)

![The Salt Ash Fitness website across desktop, tablet and phone](https://digitalfreelancer.net.au/img/salt-ash-fitness-website-devices-1850.webp)

**Next project**

![The Thrive website homepage shown on a laptop](https://digitalfreelancer.net.au/img/thrive-occupational-therapy-website-laptop-1920.webp)

**[Making learning easier, and a website to match](https://digitalfreelancer.net.au/projects/mobile-responsive-website-thrive/)** — Thrive · Responsive website build

## Your project here?

Tell me the brief. I will tell you what I would do and what it costs.

[Start a project](https://digitalfreelancer.net.au/contact/)