---
title: "Ecommerce website for Eco Toy Bricks"
url: "https://digitalfreelancer.net.au/projects/ecommerce-website-design-development-sydney/"
canonical_url: "https://digitalfreelancer.net.au/projects/ecommerce-website-design-development-sydney/"
markdown_url: "https://digitalfreelancer.net.au/projects/ecommerce-website-design-development-sydney/index.md"
language: "en-AU"
last_updated: "2026-09-08"
type: "project"
summary: "Ecommerce design and development for the Eco Toy Bricks online store: accounts, secure payments and a design that fits the brand."
---

# Ecommerce website for Eco Toy Bricks

Source: https://digitalfreelancer.net.au/projects/ecommerce-website-design-development-sydney/

**Eco Toy Bricks · Online retail, sustainable toys · 2017**

## Ecommerce website design and development for Eco Toy Bricks

![Colourful eco toy bricks arranged on a pale background](https://digitalfreelancer.net.au/img/eco-toy-bricks-ecommerce-website-1500.webp)

Eco Toy Bricks is an online retail start-up selling environmentally friendly building blocks for children. They wanted to save the world through the online sales channel. Practically, that meant a store that is easy to use, takes payments securely and shows the products at their best.

## The brief

After a short conversation about the business, its products, audience and budget, I recommended building the store on WordPress. An online store needs far more than a brochure site: customer accounts, a secure checkout, product options, gift cards, shipping rules and a catalogue that is easy to keep current.

## What I did

Once the project plan was agreed I designed and built the store end to end: information architecture, design, development, product set-up and the marketing plumbing behind it, from conversion tracking to automated emails.

## Outcome

The finished store pairs solid ecommerce UX with a cute design that fits the brand. My job did not end at launch. I run ongoing digital marketing for the store, sending traffic its way through paid search, SEO, social media and email.

**Client**

-   Eco Toy Bricks
-   Online retail, sustainable toys
-   Sydney
-   2017

**Role**

-   Strategy
-   Responsive design
-   Development
-   CMS
-   Ecommerce
-   SEO
-   PPC advertising
-   Marketing automation

[Start a project like this](https://digitalfreelancer.net.au/contact/)

![Full-length screenshot of the Eco Toy Bricks homepage](https://digitalfreelancer.net.au/img/eco-toy-bricks-online-store-homepage-800.webp)

*The store homepage, top to bottom. Scroll inside the frame.*

![Eco Toy Bricks product pages on desktop](https://digitalfreelancer.net.au/img/eco-toy-bricks-online-store-product-pages-1400.webp)

![The Eco Toy Bricks store on a phone](https://digitalfreelancer.net.au/img/eco-toy-bricks-online-store-mobile-1400.webp)

**Next project**

![The Trusty Boxes soldier logo cut from paper on a textured brown background](https://digitalfreelancer.net.au/img/trusty-boxes-brookvale-website-design-1809.webp)

**[Website design out of the box? Not for Trusty.](https://digitalfreelancer.net.au/projects/bespoke-website-design-build-trusty-boxes-brookvale/)** — Trusty Boxes · Bespoke design and build

## Your project here?

Tell me the brief. I will tell you what I would do and what it costs.

[Start a project](https://digitalfreelancer.net.au/contact/)