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<rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom"><channel><title>Digital Freelancer blog</title><link>https://digitalfreelancer.net.au/blog/</link><atom:link href="https://digitalfreelancer.net.au/feed.xml" rel="self" type="application/rss+xml"/><description>Philipp Enders is a digital producer in Manly, Sydney. I plan, design and build websites and ecommerce stores, and run the SEO, Google Ads, social and email campaigns that make them pay.</description><language>en-au</language>
<item><title><![CDATA[One business, three coasts: Sydney, Hamburg, Mallorca]]></title><link>https://digitalfreelancer.net.au/one-business-three-coasts/</link><guid isPermaLink="true">https://digitalfreelancer.net.au/one-business-three-coasts/</guid><pubDate>Tue, 08 Sep 2026 00:00:00 GMT</pubDate><description><![CDATA[Where Digital Freelancer, Tiki-Taka Media and pmax sit, what each does, and what it means for Australian clients that I now work from three coasts.]]></description></item>
<item><title><![CDATA[How to choose a Google Ads agency (I have run two)]]></title><link>https://digitalfreelancer.net.au/how-to-choose-a-google-ads-agency/</link><guid isPermaLink="true">https://digitalfreelancer.net.au/how-to-choose-a-google-ads-agency/</guid><pubDate>Tue, 08 Sep 2026 00:00:00 GMT</pubDate><description><![CDATA[Four things decide whether a Google Ads agency will work for you: who does the work, how they are paid, who owns the account, and what they report.]]></description></item>
<item><title><![CDATA[Google Ads for tourism: what Manly and Mallorca taught me]]></title><link>https://digitalfreelancer.net.au/google-ads-for-tourism-businesses/</link><guid isPermaLink="true">https://digitalfreelancer.net.au/google-ads-for-tourism-businesses/</guid><pubDate>Tue, 08 Sep 2026 00:00:00 GMT</pubDate><description><![CDATA[Google Ads for a seasonal tourism business: budget to the booking window, separate tourist and local intent, target languages properly, measure bookings.]]></description></item>
<item><title><![CDATA[Is AI recommending your business? How to check and fix it]]></title><link>https://digitalfreelancer.net.au/is-ai-recommending-your-business/</link><guid isPermaLink="true">https://digitalfreelancer.net.au/is-ai-recommending-your-business/</guid><pubDate>Tue, 08 Sep 2026 00:00:00 GMT</pubDate><description><![CDATA[How to check whether ChatGPT, Gemini and Google’s AI answers recommend your business, by hand or with a tracking tool, and what to fix when they do not.]]></description></item>
<item><title><![CDATA[Digital marketing consulting, now from Hamburg too]]></title><link>https://digitalfreelancer.net.au/digital-marketing-consulting/</link><guid isPermaLink="true">https://digitalfreelancer.net.au/digital-marketing-consulting/</guid><pubDate>Tue, 14 Jun 2022 00:00:00 GMT</pubDate><description><![CDATA[In 2020 I founded Tiki-Taka Media, a performance marketing agency in Hamburg. What that means for Digital Freelancer and clients on either side of the world.]]></description></item>
<item><title><![CDATA[A Google Partner on the Northern Beaches of Sydney]]></title><link>https://digitalfreelancer.net.au/google-partner-northern-beaches-sydney/</link><guid isPermaLink="true">https://digitalfreelancer.net.au/google-partner-northern-beaches-sydney/</guid><pubDate>Sun, 15 Oct 2017 00:00:00 GMT</pubDate><description><![CDATA[Digital Freelancer is a certified Google Partner. What the badge means, what Google requires to keep it, and what that means for your Google Ads account.]]></description></item>
<item><title><![CDATA[The decisive factors of search engine optimisation]]></title><link>https://digitalfreelancer.net.au/decisive-factors-search-engine-optimization/</link><guid isPermaLink="true">https://digitalfreelancer.net.au/decisive-factors-search-engine-optimization/</guid><pubDate>Tue, 12 Jul 2016 00:00:00 GMT</pubDate><description><![CDATA[There are hundreds of SEO tips out there. Which ones actually move a website up the results? Content quality, on-page structure and links, in that order.]]></description></item>
<item><title><![CDATA[Google AdWords is changing: what it means for your business]]></title><link>https://digitalfreelancer.net.au/google-adwords-is-changing/</link><guid isPermaLink="true">https://digitalfreelancer.net.au/google-adwords-is-changing/</guid><pubDate>Wed, 02 Mar 2016 00:00:00 GMT</pubDate><description><![CDATA[Google removed right-hand column ads and put up to four above the organic results. What that does to click prices, competition and SEO.]]></description></item>
<item><title><![CDATA[SEO services: dead or alive?]]></title><link>https://digitalfreelancer.net.au/seo-services-dead-or-alive/</link><guid isPermaLink="true">https://digitalfreelancer.net.au/seo-services-dead-or-alive/</guid><pubDate>Mon, 22 Feb 2016 00:00:00 GMT</pubDate><description><![CDATA[Promising a first-page ranking for a chosen keyword is dead. SEO as a professional service is very much alive. The difference matters when you hire someone.]]></description></item>
<item><title><![CDATA[Google moves further towards a mobile-friendly world]]></title><link>https://digitalfreelancer.net.au/googles-mobile-friendly-world/</link><guid isPermaLink="true">https://digitalfreelancer.net.au/googles-mobile-friendly-world/</guid><pubDate>Wed, 08 Apr 2015 00:00:00 GMT</pubDate><description><![CDATA[From 21 April 2015 Google prefers mobile-friendly sites in search results. What counts as mobile friendly, and why a responsive site is no longer optional.]]></description></item>
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