--- title: "Blog: SEO, Google Ads and websites" url: "https://digitalfreelancer.net.au/blog/" canonical_url: "https://digitalfreelancer.net.au/blog/" markdown_url: "https://digitalfreelancer.net.au/blog/index.md" language: "en-AU" type: "collection" summary: "Notes on search engine optimisation, Google Ads and building websites that work, written for business owners rather than other marketers." --- # Blog: SEO, Google Ads and websites Source: https://digitalfreelancer.net.au/blog/ **Blog** ## Notes from the desk. SEO, Google Ads and websites, explained for business owners rather than for other marketers. Some of these are old. Where the world has moved on, I say so. 8 September 2026 ## [A free website for your small business. Here is the catch.](https://digitalfreelancer.net.au/free-website-for-small-business/) I build small businesses a hand-coded HTML website at no charge when I run their advertising. What it includes, who it suits, and three sites built this way. 8 September 2026 ## [Is AI recommending your business? How to check and fix it](https://digitalfreelancer.net.au/is-ai-recommending-your-business/) How to check whether ChatGPT, Gemini and Google’s AI answers recommend your business, by hand or with a tracking tool, and what to fix when they do not. 8 September 2026 ## [Google Ads for tourism: what Manly and Mallorca taught me](https://digitalfreelancer.net.au/google-ads-for-tourism-businesses/) Google Ads for a seasonal tourism business: budget to the booking window, separate tourist and local intent, target languages properly, measure bookings. 8 September 2026 ## [How to choose a Google Ads agency (I have run two)](https://digitalfreelancer.net.au/how-to-choose-a-google-ads-agency/) Four things decide whether a Google Ads agency will work for you: who does the work, how they are paid, who owns the account, and what they report. 8 September 2026 ## [One business, three coasts: Sydney, Hamburg, Mallorca](https://digitalfreelancer.net.au/one-business-three-coasts/) Where Digital Freelancer, Tiki-Taka Media and pmax sit, what each does, and what it means for Australian clients that I now work from three coasts. 14 June 2022 ## [Digital marketing consulting, now from Hamburg too](https://digitalfreelancer.net.au/digital-marketing-consulting/) In 2020 I founded Tiki-Taka Media, a performance marketing agency in Hamburg. What that means for Digital Freelancer and clients on either side of the world. 15 October 2017 ## [A Google Partner on the Northern Beaches of Sydney](https://digitalfreelancer.net.au/google-partner-northern-beaches-sydney/) Digital Freelancer is a certified Google Partner. What the badge means, what Google requires to keep it, and what that means for your Google Ads account. 12 July 2016 ## [The decisive factors of search engine optimisation](https://digitalfreelancer.net.au/decisive-factors-search-engine-optimization/) There are hundreds of SEO tips out there. Which ones actually move a website up the results? Content quality, on-page structure and links, in that order. 2 March 2016 ## [Google AdWords is changing: what it means for your business](https://digitalfreelancer.net.au/google-adwords-is-changing/) Google removed right-hand column ads and put up to four above the organic results. What that does to click prices, competition and SEO. 22 February 2016 ## [SEO services: dead or alive?](https://digitalfreelancer.net.au/seo-services-dead-or-alive/) Promising a first-page ranking for a chosen keyword is dead. SEO as a professional service is very much alive. The difference matters when you hire someone. 8 April 2015 ## [Google moves further towards a mobile-friendly world](https://digitalfreelancer.net.au/googles-mobile-friendly-world/) From 21 April 2015 Google prefers mobile-friendly sites in search results. What counts as mobile friendly, and why a responsive site is no longer optional. ## Let’s talk about your next digital project No obligation, no jargon, and it costs nothing. Tell me what you need or what is not working and I will tell you what I would do. Philipp Enders · [philipp@digitalfreelancer.net.au](mailto:philipp@digitalfreelancer.net.au) · [+49 40 2286 3441](tel:+494022863441) · [WhatsApp](https://api.whatsapp.com/send?phone=494022863441) [Request a free quote](https://digitalfreelancer.net.au/contact/) [Explore projects](https://digitalfreelancer.net.au/projects/)